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Register a Trademark

Helping Business Owners Protect Their Brands with Strategy, Clarity, and Confidence

Why Trademarks Matter

Your brand is more than a name—it’s your reputation, your identity, and your promise to customers.

A trademark helps you:

  • Strengthen your brand in the marketplace

  • Build trust with customers and partners

  • Clearly identify your goods and services

  • Protect against copycats and confusion

Whether you're a founder, coach, consultant, or small business owner, trademark protection helps preserve the goodwill you’ve worked hard to build.

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Why DIY Trademark Filing Often Fails

Many business owners try to file trademarks themselves or use dollar-store legal services that skip critical steps.

Common issues include:

  • Filing for the wrong class of goods or services

  • Overlooking existing trademarks that trigger refusals

  • Using vague or unenforceable descriptions

  • Missing deadlines or failing to respond to office actions

  • Picking a bad sample of how the trademark is being used

Jay Razzouk has helped clients recover from botched filings, negotiate with trademark owners, and defend their applications when challenged. His approach is strategic, educational, and tailored to your goals, not one-size-fits-all.

Our 5-Step Trademark Process

Our trademark services follow a clear, values-driven framework helps clients make informed decisions at every stage, whether they file, negotiate, or pivot.

Step 1

Trademark Strategy Session with preliminary knockout search ($800)

Step 2

Comprehensive Trademark Clearance Search & Report ($800)

- Optional -

Step 3

Preparation and filing for application to register the trademark ($1000)*

* includes USPTO filing fees for 1 mark in 1 class.

Step 4

Defend application if rejected by the USPTO or opposed by others (Hourly Billing)

Step 5

Training on proper use of trademark; monitoring for infringement, and 1 year of ongoing support in form of unlimited 15-minute consults for new matters relating to the trademark ($1400)
- Optional -

Rates listed here are based on a single trademark for a single class of goods or services.

Why Legal Strategy Matters More Than Filing Speed

Trademark law has become more competitive. Big companies use automated tools to monitor filings and enforce their rights aggressively.

Filing without a strategy can expose you to:


  • Legal disputes

  • Rejected applications

  • Lost time and money

  • Damaged brand credibility

Jay’s background in litigation and IP strategy helps clients avoid these pitfalls and build trademarks that stand the test of time.

Values-Driven Legal Guidance

Jay doesn’t push clients to file prematurely. He helps them:

  • Understand their specific risks and benefits of trademark registration

  • Evaluate alternative strategies (negotiation, rebranding, etc.)

  • Align legal decisions with business goals and financial priorities

Clients appreciate his clarity, integrity, and commitment to informed decision-making.

Frequently Asked Trademark Questions

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Jay Razzouk,

Attorney at Law

Trusted Legal Counsel

473 E. Carnegie Drive, Suite 200

San Bernardino, CA 92408

(909) 547-7299

(855) 264-4224


Proudly serving areas of Loma Linda, Redlands, Colton, San Bernardino County, Riverside County, Los Angeles County, Orange County, San Diego County, San Francisco Bay Area, and throughout the State of California and the broader United States as applicable.



The information provided on this website is for general informational purposes only and does not constitute legal advice. Contacting us through this site does not create an attorney-client relationship. This website may be considered attorney advertising under the rules of certain jurisdictions. Past results do not guarantee future outcomes.


© 2017--2026 Jay Razzouk, Attorney at Law